PromOat™ is now available as an in-store, point-of-purchase “boost” at Zumo Juice & Smoothie Bars, Europe’s largest juice and smoothie bar chain.

It is being trialled at a Zumo store in a shopping centre in Blanchardstown, just outside of Dublin. The store was specifically chosen for its customer demographics since it tends to attract a slightly older customer who is more concerned with health issues.

PromOat™ will be offered to customers when they are ordering their juice or smoothie. It will be trialled in this store for the next 6 weeks and assuming that sales go well, it will then be trialled at 3-5 other stores. Should it be successful in those stores, Zumo would then like to include it in their frozen yoghurts too.